Rand Fishkin’s recipe for a successful marketing launch
Launching a new product or project is worryingly easy to muck up — but with the right tactics, thoughtful processes, and stable foundations in place, you can calibrate your way to the tangible results you hope to see from every launch.
Lessons I wish every startup founder learned early – Techstars’ Eamonn Carey on the traits he looks for in entrepreneurs
Eamonn Carey knows every nook and cranny of the European tech sector. As managing director of Techstars London, Eamonn invests in early-stage entrepreneurs, brings companies into fruition, and nurtures founders through the twists and turns of their startup journey.
Here’s what Europe needs to do to catch up with the US – Techstars’ Eamonn Carey on the state of the European tech sector
Written by Lucy Fuggle More capital. More role models. More talent. The European tech ecosystem is booming, says Techstars’ Eamonn Carey. But we’re still lagging behind the US in some key areas… Eamonn Carey is a longtime presence in the European tech scene — as a founder, mentor, advisor and angel investor. Among many other ventures, early on…
How to build a diverse company from day 0 — a toolkit from Diversity VC’s Check Warner
Women represent just 13% of decision-makers in UK venture capital. Most shockingly for Check Warner (CEO, Diversity VC), 66% of firms have no women in their decision-making team.
How to kill the products you’ve put your heart into – lessons from Spotify’s Amy Zima
How to navigate the evaluation processes, make effective and data-driven decisions, and keep up communication as you prune your product portfolio.
25 pieces of advice for managing remote teams from Buffer, FreeAgent & Mind the Product
Remote work can seem like a path to joy and profit. Employees tend to be more loyal and more engaged. Cash burn decreases significantly when you don’t need an office. Your company’s environmental impact is reduced. But managing a remote team isn’t easy — it requires careful consideration and some compromises, otherwise you’ll end up on the road to troubled internal communication, a confused company culture, and inefficient management – and that’s just for starters.
ProfitWell’s Patrick Campbell on the SaaS business fundamentals to focus on — and the best practice BS to ignore
We read a lot of books. We get inspired at conferences. And we spend a lot of time on social media. But often, we miss the fundamentals – the core principles that really make a difference.
Scaling your team and culture without wrecking everything – a manual from Monzo’s Meri Williams
All tech companies aspire to growth — but how do you manage your team’s size doubling, tripling or perhaps even 10x growth in a short period of time?
How to prioritise your product development roadmap – advice from Intercom’s Maria Gutierrez
As a business grows, it is really impossible to centralise decision making. Maria Gutierrez is a seasoned pro at determining effective product roadmaps. For Maria, it starts with a strong team that can be accountable in a transparent work environment.