To protect your brand, know where your ads show – Nandini Jammi
The industry has been overtaken by a handful of tech CEOs who believe that freedom of speech is applicable to private businesses. That is a complete misunderstanding. They have every right to show the door to bad actors. They have every right to enforce their policies. And really, the tide is turning.
What’s on the agenda at Turing Fest 2019?
The tech industry is evolving rapidly, with new products coming to market and new categories being created faster than ever. All this change presents major opportunities, especially for the innovative companies behind today’s latest technologies. However, it’s becoming increasingly challenging to keep up with cutting-edge competitors, attract and retain talent, and do business in a changing regulatory landscape.
How tech must evolve to work with human nature — with Chris Messina
We were detached and lacked self-awareness. We were building these products for people who we thought were like us. Now that they have been used by billions of people around the world who are not like us, we’re seeing there are some severe consequences.
Lessons from Chris Messina, inventor of the hashtag
Over the last fifteen years, Chris Messina has enjoyed an unparalleled vantage point in tech. Chris was the Developer Experience Lead at Uber from 2016 to 2017 and worked with Google as an ‘open web advocate’ and UX designer from 2010 to 2013. Yet what sets Chris apart isn’t those experiences at the giants of Silicon Valley, but the multitude of other projects and concepts he’s kick-started along the way.
The SEO practices that are actually worth the effort, with Moz’s Britney Muller
When Google can do whatever it wants in search results, what’s a marketer to do?
Rand Fishkin’s 3 ingredients for more healthy team dynamics
You often hear that the best teams are made up of the smartest people. They work hard and consistently meet deadlines. They have vast knowledge and deep experience. They’re relentless in their pursuit of perfection… This is bullshit.
Forget the funnel – Claire Suellentrop on why the best marketers focus on customers, not just leads
Marketing is not an acquisition game. Marketing is about creating a great experience throughout the customer’s entire journey. Yes, in acquisition, but also in onboarding and when a customer has been with you for six months, and twelve months, and twenty-four months. – Claire Suellentrop
How to be a data-driven marketer: content, design and conversion lessons from Unbounce’s Oli Gardner
At the end of 2017, Oli looked at Unbounce’s 0.26% average conversion from blog view to new trial and wasn’t happy. He wondered what a lot of content marketers have thought: “Is it a waste of time? Should I be doing it?