Bootstrapping user research with Gabrielle Bufrem: no budget, no team, no buy-in, no problem
A toolkit for product managers to carry out more research and craft better user experiences. No budget? No team? No buy-in? No problem…
9 April 2019
Building boards that don’t suck – advice for founders from Fred Destin of Stride.VC
Based on his extensive experience working with high-growth technology businesses, Fred Destin shares lessons and a playbook for founders looking to build a board that doesn’t suck.
4 April 2019
Marketing is broken: we need to go back to basics- Jono Alderson,Yoast
As marketers, we use ads to pull people away from their favourite platforms and towards our slower, more archaic brand websites. We can then retarget and nurture them with further advertising and email workflows. We’re assuming that interruption works. We’re hoping that the ads we’re paying more and more for will grab their attention. But our marketing model is becoming increasingly less effective.
2 April 2019