Content Marketing is Broken and Only Your M.O.M. Can Save You – Turing Fest 2018 Recap
Oli Gardner explores the issues with content marketing and how they can be resolved using a Marketing Optimisation Map (M.O.M).
Turing Fest 2021 – Talks, Highlights & Lessons Learnt
It almost feels surreal now – what a success Turing Fest 2021 was! We’d like to thank everyone who attended both in-person and online, it was so special to be back after such a long time away. For those who didn’t make it this year (and those who did and want to re-live it!), we’ve…
5 Things I Wish I’d Known Sooner About Scaling Teams & Culture
When businesses rapidly expand, they can lose sight of their initial values and fail to adapt their company culture to their rapid growth. Meri Williams, CTO at Healx, has led and scaled technology organisations that build and run brilliant products and services in a range of sectors. She excels at scaling up teams, transforming processes…
5 of the Top Turing Fest Talks To date
Refresh your memory or stimulate your senses by viewing some of the top talks ever given at the Turing Fest Tech Conference.
The Playbook for Reigniting Growth – with Aaron Ross
The world’s economies aren’t going to recover anytime soon. There’s more risk – and opportunity – than ever before. How can a business pivot, survive, and thrive? Aaron Ross has some answers. Co-author of From Impossible To Inevitable (with Jason Lemkin) and of Predictable Revenue (called the “Sales Bible of Silicon Valley”), he’s got the…
Open Letter to the Scottish Government
More than 50 CEO’s and founders signed an open letter to the Scottish Government, calling for better support for Scotland’s tech startups.
The Impact of Covid 19 on Scotland’s Tech Industry
To understand the impact of the COVID-19 outbreak on Scotland’s tech industry, we conducted a survey with founders and leaders of Scottish startups.
Integrating Customer Empathy into the Product Creation Process
All too often, data has become a proxy for actual customer experience. Brands can become focused on inferring or guessing a customer’s preferences based on click data that they neglect to understand customers by seeing, hearing and talking to them first hand. Companies that leverage human insights can significantly improve customer experience and build brand loyalty.
Turning Beer into Water with Brewgooder
Ahead of their corporate social responsibility panel at Turing Fest, we caught up with Brewgooder to learn more about their clean water initiative and how companies can take a beer out of their book and commit to doing good.