3 Turing Fest talks to help you strategise & drive growth this year
Growth is never an accident and it doesn't come without serious graft, insight, insider knowledge, and experimentation to know — as Matt Lerner says — where your growth levers are.
So to guide you on this increasingly complex journey in an increasingly noisy market, this week we've handpicked 3 standout Turing Fest talks from 2021-2024 that will help you drive growth using a cross section of tactics and strategies: messaging, customer success and AI tools.
Let's dive in.
1. Bethan Vincent — Beyond Clicks and Keywords: Dispelling Dystopian Futures (2024)
Bethan Vincent, Founder & Managing Partner at Open Velocity took us on a journey at Turing Fest last year as she laid out how generative AI, monopolistic platforms, and algorithm changes are reshaping marketing unpredictability.
This talk explores why and where marketers need to start rethinking their approach, highlighting new opportunities for those willing to adapt when audiences are increasingly fragmenting across channels.
Bethan has been developing and implementing highly effective marketing strategies for 14+ years, helping businesses operating in competitive verticals accelerate their journey to profitable growth.
A must watch for 2025.
2. Anika Zubair — How to Scale Your Customer Success Department for Business Growth (2021)
Think you're ready to build an effective customer success team? Before doing so, it is important to understand the goal of customer success management and then determine when to scale a customer success team to ultimately result in business growth.
This talk covers when to get started with CS, why CS matters and drives value within a business, what a CS function looks like when it starts, and finally how your CS org contributes to business growth as it matures.
ℹ️ Anika Zubair is a Customer Success Leader & Consultant with experience in building, scaling, and transforming Customer Success organizations at hyper-growth B2B SaaS companies. She has built world-class customer success organizations across the globe. Drawing from previous experiences at multiple SaaS B2B startups and scale-ups, Anika is no stranger to scaling Customer Success efforts and has built teams from the ground up across the APAC, EMEA, and US regions. She has led Customer Success teams at vzaar, Zap, inSided, Karbon, and most recently at Griffin.
3. Bastian Grimm — The Rise of AI: Strategies & Tips to Drive Growth (2023)
If you've been curious about AI and how to actually use it for your business, this talk by Bastian Grimm is for you.
With so many tools and options out there, it's tough to know where to start. This talk is all about helping you figure it out. Bastian explains how to use AI to grow your business, save time, and find the tools that actually work for you. Plus, he shares real examples to make it all easy to understand and apply.
Bastian is the CEO of Peak Ace, a digital marketing agency that works with big brands like Airbnb and Sage. He's been in the SEO game for over 20 years and he even won "Search Personality of the Year" a few years ago. He dove head first into the AI world and now he's all about helping businesses figure out how to use them in smart, practical ways.
If you're curious about how to use AI to drive growth for your business, this one's definitely worth checking out!
Want more? Browse the full Turing Fest talk library