Generative AI, monopolistic platforms, and algorithm changes are reshaping marketing unpredictably. Audiences are increasingly fragmenting across diverse channels and proprietary platforms like Meta and X/Twitter, while economic uncertainty compounds the challenge. The future of marketing sounds a bit apocalyptic, doesn’t it? But hope is not lost… This talk explores why and where marketers need to start rethinking their approach, highlighting new opportunities for those willing to adapt.
To paraphrase Darwin: it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.
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