Queries are not as easy as they look. When someone types in “Nexus 6” Do they want support, to buy it, reviews? Do they currently own a Nexus device and want to understand the difference? There is so much more to the phrase people put into Google, than the phrase they put into Google.
Viewing individual keywords misses 90% of the journey. It is a content marketer's job to work to understand the whole problem, and solve it. This session will show you how to go deeper, how to understand the true user problems, and how to use content to fix those problems.