Hannah Parvaz, Founder, Aperture first appeared on a Turing stage at Turing X SYSTM Growth Summit in November of 2024. She gave an awesome, inspiring talk full of takeaways for why you should focus on your creative and experimentation to get the real bang for your buck on social media.
Naturally, we had to have her speak at Turing Fest 2025. Here is that talk:
Stop Asking AI to Write Your Ads (and start using it to find your audience)
In a world obsessed with AI-generated content, most companies are missing AI's true power: its ability to validate and scale real customer insights. The best marketing doesn't start with prompts - it starts with customer psychology. This session reveals how to combine deep customer understanding with advertising algorithms' intelligence to find product-market fit and build sustainable growth engines. Learn how to turn customer conversations into testable hypotheses and let AI validate what resonates at scale.