Sara Archer: How Product and Sales Can Work Together to Find PMF (& Why We Built a CRM)

“Pick a lane,” said one ChartMogul customer. “This is a perfect natural extension to ChartMogul,” said the next. Going multi-product is a challenging, yet tried and true growth strategy. But, what role does a revenue leader have in influencing product strategy? How can they help you on the road to product-market fit? ChartMogul’s VP of Sales tells the story of building and bringing to market their new CRM — and what it’s like in early days to compete with some of the biggest players in SaaS.