When you think of a brand community, you might imagine devout fans raving about your products across the web (or lining up outside your stores). But the reality is very different. The majority of brand communities today are less about ‘brand love’ and more about getting useful information. This makes them far more practical and valuable than most people realise.
In this talk, Richard Millington shares the secrets behind building brand communities that have saved FeverBee’s clients $10m+ in support costs every year. Richard will explain the technology to use, the powerful psychology behind motivating members to participate, and the key strategies to ensure your community thrives.