Here Be Dragons: Product, Discovery, and How Not to Mess It Up

When I lived in Seattle, a friend bought a boat. He described it as 'a hole in the water that you throw money into.' In the product world, that's a pretty accurate description of Discovery – you never know how long it's going to take or what you're going to get out of it. Even worse, we use the word ‘Discovery’ to mean a lot of things – yet most of the time, we don't discover anything new. Other people (current or potential customers) already know this stuff, we're simply hoping to learn.