Big Budget Video Marketing on a Small Business Budget

Building a brand has become more important than ever, but brand building activities seem to be accessible only to those with money to burn. In this session, Phil will break down what actually does and doesn’t work in big budget brand campaigns, and how smaller businesses can execute what works in a scalable way that guarantees return. Rather than trying to replicate the wasteful and inefficient behaviours of enterprises, who all hope in vain of going viral, Phil will suggest alternative approaches to targeting, creative, distribution and measurement across video marketing and advertising.