Making something complex feel simple is hard work. We spend a lot of our time as product teams trying to do just that. But we’re missing a trick — more often than not the best user experience is actually no interaction at all.
Pete Herlihy, lead product manager at the UK’s Government Digital Service (GDS), shares his biggest successes and failures delivering high profile online services like voter registration and petitions. Exploring just how far ‘doing the hard work to make things simple’ really can get you.