Tech companies talk a lot about alignment. But in most cases, alignment means measuring complementary outputs, like marketing's lead goals being derived from sales' bookings targets. But dominant companies unify around something entirely different – the product experience. When companies shift their thinking from outputs to outcomes, from being project-led to being product-led, the result is alignment around the product as cornerstone for growth, retention, expansion, and long term success.
This session will explore what it takes to become a product-led organization, and what impact that transformation can have on your business.