An actionable talk that reveals the psych behind words + real-world copy test results to inform better word selection - which means increased engagement and persuasiveness - for everyone who writes, which is everyone in attendance.
The speaker:
Joanna is the founder of Copyhackers. and the Copy Chief at CH Agency. For nearly 15 years, incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO have trusted her to optimize their copy. And incredible conferences like Mozcon, INBOUND, SearchLove and CXL Live have invited Joanna to teach their audiences to write copy that converts.