Identifying (and prioritizing) opportunities for growth in a startup can be hard. Competing priorities, warp-speed changes, and fast-growing teams could spell a recipe for disaster - unless you know how to use the chaos to your advantage. In this session, Hana will talk about lessons learned driving growth at scale, zooming in on a cross-section of key areas in B2B SaaS including:
How to build a positioning and messaging framework
Operationalizing it across your teams
Avoiding lead source bias and optimizing for a sales team