Everyone has that one podcast or video series they can’t stop talking about. That’s why long-form creative content is becoming a critical investment for all entrepreneurs and marketers looking to create brands that people and remember and evangelise.
Chris explains why effective brand marketing "shows" need to move away from discussing the value of a product, and instead tap into the passions of a niche audience, while providing actionable tips for finding a great idea and scaling video and audio content creation. He’ll also discuss building a company culture that values creativity and shifting product offerings to reflect changing marketing trends and drive growth.