Agency or in-house? Senior or junior? Generalist or specialist? Siloed or cross-functional? Building your first marketing/growth team or expanding a single person department can be a daunting proposition for start-ups and scale-ups.
Especially if they lack existing marketing leadership. In this talk, Bethan will talk through the decisions required to create a high-performing marketing team and walk through how to hire the right people, set-up consistent processes and build the right skills to ensure sustained growth.
Bethan will give practical examples of how different organisations optimised and organised their team structure sand provide actionable tactics that you can use to start building your marketing capacity from the moment you leave the auditorium.