Ari Plaut - Scaling Up: Product Marketing Lessons from Ten Years at HubSpot

As it has grown from a startup to a billion-dollar business, HubSpot has consistently found a way to stand out in a complex and competitive space. In this presentation, get the inside scoop from longtime HubSpot PMM leader Ari Plaut on how HubSpot has built a product marketing team for sustained success at scale, and how you can apply their lessons to your business.