We all know we should have a strategy, but how to create a good strategy and drive it is not always obvious. In this talk Anna will give you tools and techniques to analyse your context, decide your strategy, and then execute it. She will cover some specific models, with examples.
- Analysing the situation: how to reach a diagnosis, including models like PESTLE, S-curves, Five Forces, VRIN, and value chain analysis.
- Making a strategic decision: how to make a strategic choice, including Three Horizons, Ansoff matrix, Blue Ocean strategies, and weighting and scoring.
- Making it happen: how to implement your strategy, including communication, managing change and showing progress.
These tools, techniques and actionable advice will set you up to be able to create and deliver an effective strategy.
https://speakerdeck.com/turingfest/anna-shipman-analysing-deciding-doing