Nandini has been immersed in the world of brand safety & digital advertising since 2016, when she began running Sleeping Giants, the social media campaign that alerted advertisers that their ads were funding hate speech on Breitbart News.
Since then, she has led campaigns that have convinced advertisers to flee Fox News’ The O’Reilly Factor, Tucker Carlson Tonight and The Ingraham Angle. The campaign is also behind the effort to deplatform Alex Jones’ Infowars as well as influential white nationalist figures.
Nandini is dedicated to ending systemic racism in tech and media. In June 2020, she launched Check My Ads to help brands understand where their digital media spend is flowing and redirect it towards media that supports their brand values.
Prior to entering brand safety, she worked as Head of Growth and Content Marketing Lead for tech startups in London and Berlin.
Nandini is originally from the Washington, D.C. area and graduated from University of Maryland’s Robert H. Smith School of Business with a degree in Marketing.