Hannah Smith spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online in 2007. By day she’s Head of Creative at Verve Search, and by night she dreams of owning a bookshop. Her work for clients has won multiple awards, and she’s spoken at numerous conferences, including MozCon, SMX, SearchLove, and BrightonSEO. She can be found being somewhat professional on LinkedIn and markedly less so on Twitter.