April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
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Talks
April Dunford - Positioning to Unlock Growth in Noisy Markets
Turing Fest 2023 · Grow
April Dunford - How To Craft a Story That Sells
Turing Fest 2022 · Grow
Hannah Abaza & April Dunford - What Is The Job To Be Done of Marketing?
Turing Fest 2022 · Grow
Selling Your Point of View (Before You Sell Your Product)
Turing Fest 2020