AI Agents, No-Code Disruption & Meditation: Q&A with SaaS Growth Expert Oren Greenberg

Ahead of his talk at Turing Fest 2025 (May 7th-8th, Edinburgh), Oren Greenberg sat down to discuss his thoughts on new technology, the major challenges ahead and the future of tech.

Oren Greenberg advises B2B businesses, specialising in SaaS marketing. He has supported global brands including British Telecom, Lenovo, and Canon. As well as funded category leaders such as Peakon, SeedLegals, and Kite. Oren spends his days helping CEOs build scalable, predictable marketing engines that drive sustainable growth.

1. What new technology do you believe will have the biggest impact on the product development, marketing or tech world in the next 12 to 24 months?

It’s likely to be AI agents. Autonomous workflows that break what has conventionally been standardised UX interfaces. Blending automation with processes. Can already see interesting progress with tools like replit.

2. Reflecting on your experience, what major challenges do you anticipate product/growth/tech will face in the coming years? How do you think leaders should be preparing themselves and their teams to tackle these challenges?

The onslaught of disruption due to the ease of new products being launched with AI. As well as managing growing integration partners and custom requirements from varied businesses. The challenge will be upskilling existing talent and sourcing new talent fit for this new AI era.

3. Considering recent advancements in AI, what are yourl thoughts on the ethical implications? From your perspective, what are the critical ethical challenges that need to be addressed as AI becomes more widespread?

The biggest issue isn’t AI per-say. It’s the datasets used to train it. This is visible with issues from gender to race to political views. AI can propagate the same bias which is a shame as it misses the opportunity to level the playing field.

4. How do you envision the integration of emerging technologies like VR or AR evolving in professional environments where you work?:

I reckon AR & VR are over-hyped. AR is dead (based on Google trends). VR has some traction, but both are negligble compared to Crypto or AI. I reckon it’s the remit of gamers & nerds. Saying that – I checked out the Apple vision pro which was mind blowing – but the tech is still in its infancy.

5. In your opinion, what is the next big opportunity for tech innovation that you feel is currently being overlooked or isn’t receiving enough attention?:

I reckon AI is going to disrupt the UX of many software companies. With no-code tools being whipped up APIs will become a more central piece to every-day users.

6. From your own experience, how do you see the continuing evolution of remote work and its technologies impacting your own work-life balance?:**

I’ve been working remote since 2016. Covid didn’t impact my work in any material way.

I reckon there’ll be a reversion back post-Trump to sustainability as more climate disasters occur. As such tech usage will be key for automating and changing behaviours as such.

8. If you could implement changes to the way people work based on your own routines and practices, what specific adjustments would you make to improve productivity or well-being?:

I’d get everyone to meditate more often.

Oren Greenberg’s Turing Fest talk:** Face Value: How B2B Leaders Build Personal Brand on LinkedIn

Having an engaged audience on LinkedIn sound appealing?

The benefits are grand – from generating prospects, to fund-raising to brand sponsorships. People recognise you inside a random Wework elevator or ask for a selfie at an event.

I hear ya.

But how do you actually go about growing your audience?

You’ll see some unique data pulled from 10s of thousands CEOs and companies on LinkedIn so you’ll get a good sense for the lay of the land.

As well as insights from some top voices each with hundreds of thousands of followers. As well as some niche executives with a smaller audience but generating impressive business results.

This is a data-packed talk that’ll leave you with practical insights.

Including a practical framework you can implement to get growing.